SOCIAL MEDIA CONTENT DESIGN
Role: Visual Designer & Illustrator
Team: Creative Director, Copywriter, Project Manager, Client Engagement Manager
Duration: Multiple projects lasting ~1 week each
CRESCENT PROPERTIES | NOVEL MIDTOWN ATLANTA INSTAGRAM
I was responsible for developing an Instagram visual identity for Crescent's new property in Midtown Atlanta, drawing inspiration from the property's overall branding concept. To achieve this, I created Instagram feed and profile mock-ups that showcased the property's brand personality through the use of a distinct color palette, compelling photography, and messaging. As the property's official photoshoot had not yet taken place, I used stock photography to inform the content and design of the Instagram posts. In addition to the mock-ups, I provided several post examples to illustrate how the brand could be consistently represented on social media.
FEED INSPIRATION
CRESCENT PROPERTIES | NOVEL DAYBREAK INSTAGRAM
For the Novel Daybreak property in South Jordan, Utah, I was responsible for developing the Instagram profile mock-up and post examples. The client's request was to create a look and feel that resembled an individual's Instagram account rather than a brand's. To achieve this, I carefully selected images from the photoshoot to create a cohesive and personalized aesthetic.
HUBER ENGINEERED WOODS
This Instagram story serves as the cover image for Huber Wood's "Project of the Month" series, featuring a different residential construction project each month. As the designer for this project, I experimented with various image treatments, using Huber colors to recolor the photography. To tie it together, I incorporated a "project of the month" banner, product logos, and a background grid pattern inspired by Huber's products.
After developing multiple concepts, we decided to move forward with the banner design that represents construction drawing lines.
WRAY WARD NEW SOCIAL LOOK AND FEEL
As a designer at Wray Ward, I've had the privilege to work on many compelling campaigns. However, I was confused by our limited presence in showcasing our work on social media. While our social posts mainly focused on culture and events, it seemed like a missed opportunity to highlight our agency's capabilities and accomplishments. Recognizing the potential for organic social media marketing, I approached my boss with an idea to revamp our social channels.
I collaborated closely with our connections team to bring this vision to life. I took the initiative to create profile, feed, and post mockups for their social strategy deck, demonstrating how we could effectively display our work while seamlessly integrating culture-oriented content. By presenting these visual concepts to the social team, I aimed to inspire them and demonstrate the compelling impact that sharing our projects could have on our online presence.
WRAY WARD FORM INSTAGRAM
During my internship at Wray Ward, I was responsible for designing content for the FORM Instagram account. The objective of these posts was to engage viewers and offer them a glimpse of the intern experience at Wray Ward. Additionally, the account aimed to promote the internship to prospective interns.
This Instagram carousel offers a fun and unique way for followers to get to know the intern class and their music tastes, by providing recommendations for songs to listen to while grinding. It adds a personal touch to the interns' basic information and allows them to share more about their personalities and interests with the audience.
