WRAY WARD BLOG HEADERS
Role: Visual Designer & Illustrator
Team: Creative Director, Project Manager, Content Marketing Director, PR/Content Associate Manager
Duration: August 2021 - Present
As a designer at Wray Ward, one of my responsibilities is to craft header images for the agency's bi-weekly blog posts, which are tailored to their respective content. I read through each article and create illustrations to visually represent and reinforce the message conveyed in the content.
![7 Frequently Asked Email Marketing Questions, Answered](https://cdn.myportfolio.com/70c360d9-e7fb-4685-b6a2-8f98f859314a/b24c5a62-d3b2-481b-9d06-23fd249f7dea_rw_1920.jpg?h=d48793a3412a693e14b1a3f89978f28f)
7 Frequently Asked Email Marketing Questions, Answered
![How to Select the Right Channels for Your B2B Marketing Mix](https://cdn.myportfolio.com/70c360d9-e7fb-4685-b6a2-8f98f859314a/62cf74be-66d5-4614-a1e4-6bd66cc6e5a4_rw_1920.jpg?h=751a551656a27c27109f75c04ad48c9e)
How to Select the Right Channels for Your B2B Marketing Mix
![Does your website need a makeover?](https://cdn.myportfolio.com/70c360d9-e7fb-4685-b6a2-8f98f859314a/f42575d5-b5c2-4139-9131-81dab5e3eb3f_rw_1920.jpg?h=cab4a223d7318d94d5e4ec681fbde372)
Does your website need a makeover?
![Pantone’s 2023 Color of the Year, Viva Magenta, Takes a Strong Yet Subtle New Direction](https://cdn.myportfolio.com/70c360d9-e7fb-4685-b6a2-8f98f859314a/e528b890-ad9d-4297-98c9-8f82dca82e9a_rw_1920.jpg?h=e2e280a99e76678762cb6f5476b9d1d2)
Pantone’s 2023 Color of the Year, Viva Magenta, Takes a Strong Yet Subtle New Direction
![14 Content Types to Supercharge Your Blog](https://cdn.myportfolio.com/70c360d9-e7fb-4685-b6a2-8f98f859314a/3cd9a7c3-61e6-4175-ad04-c374ec136b31_rw_1920.jpg?h=3c5c5e428f7fc4d31fab8ab842f3ba30)
14 Content Types to Supercharge Your Blog
![SERPs Updates and What They Mean for Your Content](https://cdn.myportfolio.com/70c360d9-e7fb-4685-b6a2-8f98f859314a/be9ae432-bac0-46c4-99b4-e8be9125ec7a_rw_1920.jpg?h=eb67894dd1fe19294d2e0edf7886f246)
SERPs Updates and What They Mean for Your Content
![9 Simple Ways to Improve Your Content Marketing](https://cdn.myportfolio.com/70c360d9-e7fb-4685-b6a2-8f98f859314a/eeaa9f6f-84c3-4f68-aed6-82783b0830de_rw_1920.jpg?h=b450dab98d7269ecfc0a58441269f06f)
9 Simple Ways to Improve Your Content Marketing
![6 Home Trends to Watch in 2023](https://cdn.myportfolio.com/70c360d9-e7fb-4685-b6a2-8f98f859314a/fe73406f-fe60-4324-904f-850f81df9d23_rw_1920.jpg?h=7bed9248603edac2d320a430348a3e4d)
6 Home Trends to Watch in 2023
![6 Hot Home Design Trends Shaping Top National Builders’ Features](https://cdn.myportfolio.com/70c360d9-e7fb-4685-b6a2-8f98f859314a/007d2021-9f64-418f-9b44-8536fd7f8bb0_rw_1920.jpg?h=965b039d750a20236cda203a826166b1)
6 Hot Home Design Trends Shaping Top National Builders’ Features
![How Home and Building Brands Should Use SEO in 2023](https://cdn.myportfolio.com/70c360d9-e7fb-4685-b6a2-8f98f859314a/1b5a8e4c-49c3-4f64-8119-42d982645ad0_rw_1920.jpg?h=59484fe47e8733dd711f71e7e8abd03d)
How Home and Building Brands Should Use SEO in 2023
![ChatGPT Is an Efficiency Tool, Not a Replacement for Human Brains](https://cdn.myportfolio.com/70c360d9-e7fb-4685-b6a2-8f98f859314a/764d7393-e60f-43a5-8842-18b2ea0e2039_rw_1920.jpg?h=b99f75b2a531a0ed09e9f74e39204bbd)
ChatGPT Is an Efficiency Tool, Not a Replacement for Human Brains
![6 Frightening Marketing Mistakes to Avoid](https://cdn.myportfolio.com/70c360d9-e7fb-4685-b6a2-8f98f859314a/79acdc65-ca62-4356-b755-ae63b078d79c_rw_1920.jpg?h=e9e237aa18a746994140fe0f72126d95)
6 Frightening Marketing Mistakes to Avoid
![17 Tips to Creating Better Content](https://cdn.myportfolio.com/70c360d9-e7fb-4685-b6a2-8f98f859314a/865b830e-e003-46f1-b39c-b949b485de23_rw_1920.jpg?h=913b0b2ddfbea1b68b59c7acacb665ab)
17 Tips to Creating Better Content
![Does your audience want to Tok with you?](https://cdn.myportfolio.com/70c360d9-e7fb-4685-b6a2-8f98f859314a/9db49724-13b9-4fb2-9901-eaedf9336a8b_rw_1920.jpg?h=55c998833e1a4bfe65f17086d95a8d0a)
Does your audience want to Tok with you?
![Introducing the Gen Z Homeowner](https://cdn.myportfolio.com/70c360d9-e7fb-4685-b6a2-8f98f859314a/11e5a501-4d3e-40a2-a832-5c28d806ab45_rw_1920.jpg?h=2017c9f74c92d30622e3fc15e5bbccdc)
Introducing the Gen Z Homeowner
![Expert Tips and Best Practices for Engaging Video Content](https://cdn.myportfolio.com/70c360d9-e7fb-4685-b6a2-8f98f859314a/09a178c0-786e-4639-9216-9e3a0f97fa04_rw_1920.jpg?h=c1d109eda61ea46b9792be97c457432e)
Expert Tips and Best Practices for Engaging Video Content
![How will consumers approach home improvement projects in 2023?](https://cdn.myportfolio.com/70c360d9-e7fb-4685-b6a2-8f98f859314a/1a06528b-a905-424c-b06c-1364f24f36ad_rw_1920.jpg?h=e7c13218a559e35918151f0589a484d1)
How will consumers approach home improvement projects in 2023?
![What is zero-click content, and how should it influence your marketing?](https://cdn.myportfolio.com/70c360d9-e7fb-4685-b6a2-8f98f859314a/823405c5-02c1-4fed-989e-d33320d87dce_rw_1920.jpg?h=5da879d77e3372715dcffef402dda03c)
What is zero-click content, and how should it influence your marketing?
![How to Optimize Your Video Content on Digital Media](https://cdn.myportfolio.com/70c360d9-e7fb-4685-b6a2-8f98f859314a/9c1b8bd7-6839-44cd-ba7b-d8bbca63fac9_rw_1920.jpg?h=5c9269363b30ce73075dfad2b36661a2)
How to Optimize Your Video Content on Digital Media
![Holidays 2021 and the E-Commerce Landscape](https://cdn.myportfolio.com/70c360d9-e7fb-4685-b6a2-8f98f859314a/b9064d0d-c509-4850-9860-e0970fbe2c66_rw_1920.jpg?h=4741bad8998a18c722acb7c78fe0d6a6)
Holidays 2021 and the E-Commerce Landscape
![How to Level Up Your Marketing Automation](https://cdn.myportfolio.com/70c360d9-e7fb-4685-b6a2-8f98f859314a/5add453b-b0bc-4239-8a84-1b90f0465b08_rw_1920.jpg?h=c52d7e1f7695bdc2512f035c9a2d764b)
How to Level Up Your Marketing Automation
![Your Editorial Calendar Is Not a Content Marketing Strategy](https://cdn.myportfolio.com/70c360d9-e7fb-4685-b6a2-8f98f859314a/fb9a749f-eb49-4e1b-b667-b460f3c00c53_rw_1920.jpg?h=2db1b060434e2e82680cc1d372a2ce17)
Your Editorial Calendar Is Not a Content Marketing Strategy
![Automated Email Marketing Gets Personal in B2B Relationships](https://cdn.myportfolio.com/70c360d9-e7fb-4685-b6a2-8f98f859314a/b94369e1-28ce-4762-ac57-74da3313053c_rw_1920.jpg?h=f3e09e0eb06c3bf23228e0acbbbd7bdf)
Automated Email Marketing Gets Personal in B2B Relationships
![4 A/B Testing Tricks to Elevate Your Email Marketing](https://cdn.myportfolio.com/70c360d9-e7fb-4685-b6a2-8f98f859314a/cd437963-30e5-4f3a-8ad7-ce257c2c4a42_rw_1920.jpg?h=a83870604e161eaf219eb798ffb16acd)
4 A/B Testing Tricks to Elevate Your Email Marketing
![Tackling the Changing Marketing Landscape: 4 Tips for 2022](https://cdn.myportfolio.com/70c360d9-e7fb-4685-b6a2-8f98f859314a/207d6d10-46fe-4c34-88d3-1b2d2d3b5ae3_rw_1920.jpg?h=06779ae7ab7489981a25f9ebacadec01)
Tackling the Changing Marketing Landscape: 4 Tips for 2022
![5 Social Media Trends and What They Mean for Your Business](https://cdn.myportfolio.com/70c360d9-e7fb-4685-b6a2-8f98f859314a/a213bb03-b31f-4f95-9555-c88d9b4eb3e0_rw_1920.jpg?h=aef1ebdae7d7377fc29190c8267bcaae)
5 Social Media Trends and What They Mean for Your Business
![Does your website meet accessibility standards?](https://cdn.myportfolio.com/70c360d9-e7fb-4685-b6a2-8f98f859314a/bb28eaa5-ab07-49c1-bf6f-cbcee5b48392_rw_1920.jpg?h=0147a7787510373e90d1d6f6d1828e29)
Does your website meet accessibility standards?
![Do you know your target audience?](https://cdn.myportfolio.com/70c360d9-e7fb-4685-b6a2-8f98f859314a/be8abf6e-43d8-4f97-a29d-78d73628f868_rw_1920.jpg?h=0012f8af495aae8d90cbf581b4d9c92b)
Do you know your target audience?
![Corporate Communications in the Age of Constant Transformation](https://cdn.myportfolio.com/70c360d9-e7fb-4685-b6a2-8f98f859314a/a2c8602e-b95e-42ef-956e-8261deffcf2f_rw_1920.jpg?h=488ea1afa5d5dfd97ce1d8eca41f9ff7)
Corporate Communications in the Age of Constant Transformation
![5 Things a CRM Solution Can Do for Your Business](https://cdn.myportfolio.com/70c360d9-e7fb-4685-b6a2-8f98f859314a/c9ba98a3-8d7c-4ae0-b85c-d8f01ec35bb3_rw_1920.jpg?h=da0531ef4f43507101fb4a39e6c368b0)
5 Things a CRM Solution Can Do for Your Business
![Supercharge Your SEO: Tips to Help Google Find Your Blog](https://cdn.myportfolio.com/70c360d9-e7fb-4685-b6a2-8f98f859314a/9c8489d5-3d6f-4ca1-bd8f-ffe6f7419089_rw_1920.jpg?h=36e809cbe9e23347073c0d45dd9f1519)
Supercharge Your SEO: Tips to Help Google Find Your Blog
![What can brands learn from Pantone’s 2022 Color of the Year?](https://cdn.myportfolio.com/70c360d9-e7fb-4685-b6a2-8f98f859314a/29e606b5-8f2d-4b46-9b3b-492660bbcff1_rw_1920.jpg?h=c6bb1800e65cdb0249dade29525e9e66)
What can brands learn from Pantone’s 2022 Color of the Year?
![Does your email marketing program have a sunset policy?](https://cdn.myportfolio.com/70c360d9-e7fb-4685-b6a2-8f98f859314a/587c75cd-f605-4d5b-9451-2651a2fc9198_rw_1920.jpg?h=7d177f2c4d76441bc168654815619726)
Does your email marketing program have a sunset policy?
![Why Your Instagram Bio Needs Keywords Now More Than Ever](https://cdn.myportfolio.com/70c360d9-e7fb-4685-b6a2-8f98f859314a/bff81742-1977-4bc7-95fa-bc43ec183624_rw_1920.jpg?h=fe047cb1732823fd5035533773dc200b)
Why Your Instagram Bio Needs Keywords Now More Than Ever
![7 Ways to Boost Your Business Using Marketing Automation](https://cdn.myportfolio.com/70c360d9-e7fb-4685-b6a2-8f98f859314a/7ed9f4ef-cf9a-4a56-8fe8-bc49e8276ca5_rw_1920.jpg?h=0b477b1f4612b379ce470e16b1a0bf46)
7 Ways to Boost Your Business Using Marketing Automation
![The Thrill of the Hunt: 30 Years of Finding Great Talent](https://cdn.myportfolio.com/70c360d9-e7fb-4685-b6a2-8f98f859314a/5addc309-2199-4548-bd2b-6b4568fbe796_rw_1920.png?h=2028e6c84b9b093da4084f736f7c671c)
The Thrill of the Hunt: 30 Years of Finding Great Talent
![Is your email marketing ready for iOS 15?](https://cdn.myportfolio.com/70c360d9-e7fb-4685-b6a2-8f98f859314a/05ccb4ac-ba1a-41a9-a089-48e3a73e86a3_rw_1920.jpg?h=3c734395b4e09e9e4603a30ba31d1ceb)
Is your email marketing ready for iOS 15?
![Is your marketing a magnet for older millennials?](https://cdn.myportfolio.com/70c360d9-e7fb-4685-b6a2-8f98f859314a/09bc404c-dcf4-467c-a465-5b8ba7d1896e_rw_1920.jpg?h=4daff2ca10e9437e260efc4d227362dd)
Is your marketing a magnet for older millennials?
![The Studio at Wray Ward: 4 Reasons to Rent](https://cdn.myportfolio.com/70c360d9-e7fb-4685-b6a2-8f98f859314a/73d2f9b7-9e12-443e-80f3-dbea61b6a604_rw_1920.jpg?h=75d2ff908e5e76b3dc1f3b30db8ab52b)
The Studio at Wray Ward: 4 Reasons to Rent
![2021 Home Improvement Insights Summit: 7 Takeaways](https://cdn.myportfolio.com/70c360d9-e7fb-4685-b6a2-8f98f859314a/eb3c1ea4-b26d-43c8-9f07-693110529dbc_rw_1920.jpg?h=495ca61830e1c075a5e72bd3a55512d8)
2021 Home Improvement Insights Summit: 7 Takeaways
![Getting to Know the DIY Home Improvement Shopper](https://cdn.myportfolio.com/70c360d9-e7fb-4685-b6a2-8f98f859314a/05bf3466-4c55-413a-a6fc-cbc29683b999_rw_1920.jpg?h=60b88f83248864670b0f3bfbbf7a30a7)
Getting to Know the DIY Home Improvement Shopper
![How I Landed at Wray Ward: Tales of a Pandemic Job Search](https://cdn.myportfolio.com/70c360d9-e7fb-4685-b6a2-8f98f859314a/a803330c-47dc-4e60-abc9-3d683ffcd974_rw_1920.jpg?h=38cc7b1dcd8705c5bdca7ce91a0f7133)
How I Landed at Wray Ward: Tales of a Pandemic Job Search
![Is TikTok the not-so-secret marketing tool your brand is missing?](https://cdn.myportfolio.com/70c360d9-e7fb-4685-b6a2-8f98f859314a/561a3d1d-ae9b-4238-a401-67e92b1d42f2_rw_1920.jpg?h=c2d92e96ae3c4b6214ae905717bfcc2f)
Is TikTok the not-so-secret marketing tool your brand is missing?
![4 Mindset Shifts That Are Here to Stay: Helping Brands Adapt](https://cdn.myportfolio.com/70c360d9-e7fb-4685-b6a2-8f98f859314a/e328a826-a431-4c54-a0e6-5ccd841ea008_rw_1920.jpg?h=b10c04ed23858b8778120f5f4d1a18ba)
4 Mindset Shifts That Are Here to Stay: Helping Brands Adapt
![Why Your 2023 Marketing Planning Should Start Now](https://cdn.myportfolio.com/70c360d9-e7fb-4685-b6a2-8f98f859314a/2c6ee240-49fb-4513-baf7-c3889e0c259c_rw_1920.jpg?h=73a493198e1a5437aa6063f51335016a)
Why Your 2023 Marketing Planning Should Start Now
![Wray Ward Receives PR Daily’s Nonprofit Communications Award for EmpoWWer Campaign with We Rock Charlotte](https://cdn.myportfolio.com/70c360d9-e7fb-4685-b6a2-8f98f859314a/47db5f14-e4ad-4948-a501-ade98485e502_rw_1920.jpg?h=397fc1a3df3c81de3eeafc75dc18a892)
Wray Ward Receives PR Daily’s Nonprofit Communications Award for EmpoWWer Campaign with We Rock Charlotte
![Debunking Common Target Persona Myths in Marketing](https://cdn.myportfolio.com/70c360d9-e7fb-4685-b6a2-8f98f859314a/fc5477df-9be9-49a6-9ee7-011cf90235b7_rw_1920.jpg?h=a82a7de28c8c54b8ee5b66920e127575)
Debunking Common Target Persona Myths in Marketing
![Wray Ward Opens FORM Internship Application Period for Summer 2023 Program](https://cdn.myportfolio.com/70c360d9-e7fb-4685-b6a2-8f98f859314a/9b2db2ce-5d6b-453a-ba75-82c8a5f5e1aa_rw_1920.jpg?h=3fe2ca08cf90dcd2ad36aad986a5a9c4)