Mastic Contractor Campaign
Role: Digital Designer
Team: Creative Director, Digital Designer, Brand Designer, Client Business Director, Project Manager, Developer
Duration: 1 Week, June 2023
Mastic from Ply Gem is Cornerstone's premium siding and accessories brand. The campaign aimed to further strengthen Mastic's brand positioning among siding and general contractors, driving re-engagement, preference, and conversion. Collaborating closely with another digital designer on my team, we focused on creating an engaging landing page, social ad, and programmatic banner ads.
Landing Page
Our goal for the landing page was to captivate, educate, and inspire Mastic's contractor audience while encouraging them to further explore Mastic.com. To achieve this, we leveraged engaging visuals and animations to showcase the extensive range of products, highlight the scientific advancements behind the offerings, and provide valuable tools to support businesses. With a concise and focused approach, we ensured the page remained engaging and informative, delivering the necessary information to users efficiently.
Social Ad
The social ad driving to the landing page is an extension of the concept, conveying a powerful message to contractors: Mastic offers more options, styles, colors, and accessories to cater to every home they work on. It emphasized the confidence derived from Mastic's scientific expertise in protecting against Mother Nature's elements and highlighted the suite of tools available to help contractors achieve success in their businesses.
Programmatic Banner Ads
Complementing the campaign's core pillars of products, science, and tools, we designed individualized banner ads for each category. These visually appealing ads aimed to capture the attention of contractors across various platforms, effectively conveying Mastic's comprehensive offerings and their value in each respective area.
By seamlessly integrating design elements across these platforms, we successfully executed a cohesive and impactful campaign, positioning Mastic as the go-to choice for contractors seeking high-quality siding accessories.